About Us

Briot-Weco Australia, formerly known as Pro-Laser, is privileged to carry on the proud tradition of such high profile companies. With vast amounts of experience in the optical industry Briot-Weco Australia has developed an amazing range of optical products. With such a vast range of instruments and machines Briot-Weco Australia has literally become a one-stop shop for modern optometrist. Briot-Weco Australia is a 100% subsidiary of Buchmann Optical Holdings, so when buying Rodenstock, WECO or Briot you're dealing directly with the manufacturer.

Briot-Weco Australia is proud member of Buchmann Optical Holdings. Buchmann Holdings currently stands as the largest optical technology company in the world with more than 70 distributors representing over 50 countries. The company possesses the brands Briot, WECO and Rodenstock Instruments.

Founded in 1914 WECO has established numerous pioneering innovations in lens edging as well as set standards in the work flow of optical workshops. In 2002 WECO launched the world's first block-less robotic lens edger incorporating the Verifier Pro. This truly ground-breaking system automatically fulfils the processes of lens loading, verification, layout and edging - without the use of expensive consumables. Only with the 860VI are such massive cost savings made possible by the elimination of so many manual processes.

Rodenstock Instruments was founded in 1895 and has since developed an impressive reputation in the field of refraction room instruments world wide. With continuous and dedicated developments Rodenstock Instruments became leading precursor in regards of variety of products and quality. Since the spin-off from Rodenstock in 1999 Rodenstock Instruments have been closely accompanied by WECO machinery.

Briot was founded originally as a family enterprise in 1934. In 1996, Briot introduces the world's first all-in-one patternless edger. Today, it has grown into a large corporation with worldwide operations and track record of technological innovations.